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Use case · SEO·Search Engine Optimization

Replatform without losing rankings.

Migration audits, redirect mapping, and recovery work — for sites moving platforms, restructuring URLs, or recovering from bad migrations.

0%
Traffic loss
< 30 days
Recovery time
99%+
Redirect coverage
Book free SEO auditSee client results

90-day proof window · No long-term contract · Audit yours to keep

weblink.audits · halcyon-migration

live · last updated 2 days ago

client snapshot · halcyon · wordpress → next.js migration

Organic traffic post-migration

+18%

vs. pre-migration baseline · 90 days post-launch

Organic sessions · pre/post migration

PreMigration+90d

tracked priority keywords · pre vs post migration

KeywordVolumePrePostΔ
halcyon project managementBrand term · Held8.4K/mo#1#10
best agile tool 202412K/mo#4#22
linear vs asana6.2K/mo#6#42
kanban software comparison3.1K/mo#7#114

data refreshed daily · pre = 30 days before launch · post = 90 days after

migration phases · halcyon project · wp → next.js

Phase 01

Day -30 to -14

Pre-migration audit

Crawl old site, map every URL, identify ranking pages, document schema, baseline metrics

complete

Phase 02

Day -14 to 0

Parallel staging build

New site built on staging, redirect map drafted, schema deployed, internal QA pass

complete

Phase 03

Day 0 to +14

Launch & monitoring

DNS cutover, redirect verification, real-time crawl monitoring, immediate rank tracking

in progress

Phase 04

Day +14 to +90

Post-launch optimization

Drop investigation, redirect refinement, schema revalidation, content recovery

scheduled

URLs preserved

94% 100%

Indexed pages

847 1,242

Crawl errors

127 4

Page speed (LCP)

3.8s 1.1s

GSC + Lighthouse data · 90-day post-launch comparison

The problem

Most migrations tank traffic.

70% of site migrations cause significant traffic loss. The cause is almost always the same: broken redirects, missing schema, lost internal links, and search-console signals not properly handled.

Recovery from a bad migration takes 6-12 months — if it happens at all. The fix is doing the migration right the first time, with proper SEO planning.

The solution

Migrations that keep your traffic.

We do the unglamorous pre-launch SEO work — full URL inventory, redirect mapping, schema preservation, internal-link rebuilding — so the day you cut over, traffic stays.

How it works

  1. 01

    Pre-launch audit

    Full URL inventory, traffic-weighted priority, schema audit.

  2. 02

    Map redirects

    Every old URL → new URL, 99%+ coverage, 301s only.

  3. 03

    Pre-launch QA

    Staging-side SEO testing, schema validation, rendering checks.

  4. 04

    Post-launch monitor

    Daily monitoring of rankings, indexing, errors for 60 days.

The outcome

What this looks like in production.

Traffic loss

0%

On a 12,000-URL e-commerce migration.

Recovery time

< 30 days

For migrations from a bad pre-existing state.

Redirect coverage

99%+

Of high-traffic URLs mapped pre-launch.

Post-launch monitoring

60 days

Included in every migration engagement.

What it costs

Transparent pricing. Outcome-tied.

Tier

Migration / Recovery

Engagement

From ₹2L

2–4 weeks setup

Included

  • Pre-launch SEO audit and URL inventory
  • Redirect mapping for every existing URL
  • Schema and internal-link preservation plan
  • Pre-launch QA on staging environment
  • Search Console migration handling
  • 60 days of post-launch monitoring
  • Recovery report and remediation if any issues
Book free assessment

Tech stack

Built on production-grade tools.

Audit

Screaming FrogSitebulbAhrefs

Monitoring

Google Search ConsoleGA4

Migration

Custom redirect tools

Reporting

Looker Studio

Stack varies based on your existing tools — we work with what you have.

Variations

Other ways we build this.

Audit-only

Pre-migration audit and recommendations.

Most common

Standard migration

Full pre-launch + post-launch monitoring.

Recovery

Recovery work after a bad migration.

Related use cases

Often built alongside this.

Local SEO

Multi-location local SEO — Google Business Profiles, local citations, review programs, and "near me"

View use case

SaaS / B2B SEO

Bottom-of-funnel B2B SaaS SEO — comparison pages, alternatives pages, integration content, and categ

View use case

E-commerce SEO

Product-page, category-page, and content SEO for e-commerce — at scale, with technical audits, schem

View use case

Get started

Stop losing rankings. Start tomorrow.

Book a free 30-minute call. We'll audit your current setup and show you exactly what we'd fix first.