Organic traffic
+38%
6-month average across optimised categories.
Use case · SEO·Search Engine Optimization
Category pages that actually rank.
Product-page, category-page, and content SEO for e-commerce — at scale, with technical audits, schema, and merchandising-aware content.
- + 38%
- Organic traffic
- 500+
- Pages optimised
- + 22%
- Conversion rate
90-day proof window · No long-term contract · Audit yours to keep
weblink.audits · halcyon-store
live · last updated 2 days ago
client snapshot · halcyon · home & decor (1,200 SKUs)
Organic revenue growth
+284%
12 months · vs. previous period
Organic transactions / month
JanJunDec
tracked product keywords · top 4 shown
| Keyword | Volume | Position | Change |
|---|---|---|---|
| linen bedsheets king size | 14K/mo | #2Product schema | 18 |
| minimalist study desk | 6.4K/mo | #4 | 9 |
| ceramic table lamp | 8.2K/mo | #1Shopping pack | 23 |
| wooden bar stool set | 1.8K/mo | #11 | 2 |
data refreshed daily · serp api v3 · india locale
google search result · "ceramic table lamp"
Shopping pack · pos 1
Halcyon Ceramic Lamp
₹2,499
4.8 (247)
Free shipping
Halcyon Store
Modern Lamp
₹3,200
4.2 (89)
FabCart
Vintage Lamp
₹2,899
4.0 (52)
UrbanNest
1
Halcyon Ceramic Table Lamp — Handcrafted | Halcyon Store
halcyon.store › products › ceramic-table-lamp
★★★★★ 4.8 · ₹2,499 · In stock
Hand-thrown ceramic lamp with linen shade. Warm-glaze finish, dimmable LED-ready socket, free shipping pan-India. Designed and made in our Hyderabad studio.
showing top 4 of 1.2M organic results
Organic sessions
12K 84K/mo
Organic revenue
₹3.8L ₹26L/mo
Avg. session value
₹47 ₹128
Pages ranking p1
94 742
GA4 + Shopify attribution · 12-month comparison
The problem
Product catalog = SEO chaos.
E-commerce sites have hundreds of pages — products, variants, categories, filters — and most are duplicated, thin, or de-indexed. Search engines see noise, not signal.
Plus the constant churn: products go out of stock, categories shift, prices change. SEO that worked last quarter goes stale fast unless you have systems for it.
The solution
SEO at catalog scale.
We build templates and systems — programmatic page generation, schema automation, dynamic internal linking, and merchandising-aware content — so SEO scales with your catalog instead of breaking under it.
How it works
- 01
Audit
Crawl issues, duplicate content, thin pages, JS-rendering issues.
- 02
Templates
Category and product page templates with built-in SEO.
- 03
Merchandise
Content strategy aligned to category buying intent.
- 04
Monitor
Track rankings, traffic, and conversion rate by category.
The outcome
What this looks like in production.
Pages optimised
500+
Through templates and programmatic improvements.
Organic conversion
+22%
On-page optimisation drives intent capture.
Revenue from organic
+ 18%
Net-new revenue attributable to organic.
What it costs
Transparent pricing. Outcome-tied.
Tier
E-commerce SEO Engagement
Engagement
From ₹1.5L/mo
2–4 weeks setup
Included
- Comprehensive technical SEO audit
- Category and product page templates with SEO baked in
- Schema markup automation (Product, FAQ, Review)
- Merchandising-aligned content strategy
- Internal linking automation
- Conversion-rate tracking by category
- Monthly executive reports
Tech stack
Built on production-grade tools.
SEO Tools
AhrefsSemrushScreaming Frog
Technical
Schema.org
Tracking
GA4
Platforms
Shopify / WooCommerce / Magento
Reporting
Looker Studio
Stack varies based on your existing tools — we work with what you have.
Variations
Other ways we build this.
Lite
Single category program for SMB stores.
Standard
Multi-category program with templates and content.
Enterprise
Multi-region and multi-language e-commerce SEO.
Related use cases
Often built alongside this.
Local SEO
Multi-location local SEO — Google Business Profiles, local citations, review programs, and "near me"
View use caseSaaS / B2B SEO
Bottom-of-funnel B2B SaaS SEO — comparison pages, alternatives pages, integration content, and categ
View use caseSEO Migration & Recovery
Migration audits, redirect mapping, and recovery work — for sites moving platforms, restructuring UR
View use caseGet started
Stop losing rankings. Start tomorrow.
Book a free 30-minute call. We'll audit your current setup and show you exactly what we'd fix first.