Case study · Branding
Halcyon Wellness
Full identity + website launch — featured in Design Week.
Halcyon
- Client
- Halcyon
- Year
- 2024
- Category
- Branding
Stack
FigmaNext.jsSanity CMS
Challenge
What we were solving.
Halcyon launched a boutique wellness retreat and needed a complete brand system — logo, voice, photography direction, packaging, and a marketing site — in 8 weeks before opening.
Solution
How we built it.
Two-week strategy + identity sprint, followed by a 6-week site build on Next.js with editorial-grade typography and hand-shot photography. The brand system shipped as a 28-page guidelines PDF.
Results
The numbers that mattered.
- Launch traffic
- +180%
- Press features
- 6
- Brand assets
- 120+
Related work
More from the portfolio.
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