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Use case · AI Automations·AI Automations

Stop losing leads to slow follow-up.

Inbound leads enriched, scored, routed to the right rep, and notified — in under 3 seconds. For B2B SaaS, agencies, and consultancies that close deals on speed of response.

<3s
Routing latency
92%
Assigned right
18hrs
Saved / week
Book free assessmentSee live workflow

Setup in 1–2 weeks · Production-ready · Fully observable

weblink.builds · production

247 runs today · all systems green

automation · inbound-lead-routing-v3

live · 247 runs today

Inputs · sources

Website form847
LinkedIn Ads412
Cold inbound126
Webinar signups89
running

Lead Engine

n8n + Claude

Outputs · destinations

qbHubSpot CRM2.1s
Slack #sales2.4s
Email · Priya2.3s
Calendar · auto-book2.8s

recent activity · last 5 minutes

  • 2 sec ago✓ Lead routed → Priya · Acme Corp · qualified
  • 12 sec ago✓ Enriched from Clearbit · 47 fields added
  • 47 sec ago⚠ Low fit score (12) · routed to nurture sequence
  • 1 min ago✓ Lead routed → Arjun · Halcyon Inc · qualified
  • 2 min ago✓ Lead routed → Priya · Loomwork · enterprise tier

showing latest 5 of 247 runs today

The problem

Manual lead routing is bleeding revenue.

The average B2B sales team takes 47 hours to respond to a website lead. By then, the prospect has talked to 3 competitors, lost interest, or both. The window where leads are most likely to convert is the first 5 minutes — and most teams miss it entirely.

Manual routing also means inconsistent assignment, missed enrichment, lost data, and burnt-out ops teams. Every Slack message, every CRM update, every "who owns this lead?" question is friction that costs deals.

What manual handling looks like

Form submission

Email to ops@

Spreadsheet check

Slack tag rep

~ 2–4 hours typical · sometimes days

The solution

Automated routing that actually works.

We build a custom routing automation that intercepts every inbound lead, enriches it with firmographic and intent data, scores it against your ICP, assigns it to the right rep based on territory or expertise, and notifies them in Slack — all in under 3 seconds. Plus full observability so you know exactly what happened to every lead.

How it works

  1. 01

    Capture

    Webhook listens for form submissions, ad clicks, calendar bookings, and email replies.

  2. 02

    Enrich

    Clearbit, Apollo, or LinkedIn data enriches the lead — company size, role, technology stack, intent signals.

  3. 03

    Score & route

    AI scores fit against your ICP, picks the best rep based on territory and capacity.

  4. 04

    Notify & track

    Slack DM to the rep, CRM updated, calendar suggestion sent. Every step logged for audit.

The outcome

What this looks like in production.

Median routing time

2.1s

From form submission to rep notified.

Accuracy rate

92%

Correctly assigned to the right rep.

Conversion lift

+34%

Vs. manual routing baseline.

Ops time recovered

18hrs

Per week, freed up for higher-leverage work.

What it costs

Transparent pricing. Outcome-tied.

Tier

Lead Routing Automation

Engagement

From ₹1.5L

2–3 weeks setup

Optional retainer

₹40k/mo

monitoring & adjustments

Included

  • Custom workflow design tailored to your CRM and stack
  • Integration with up to 5 lead sources
  • Lead enrichment via Clearbit, Apollo, or your tool of choice
  • AI-powered fit scoring against your ICP
  • Slack and email notifications, configurable per-rep
  • Observability dashboard and audit logs
  • 30 days of post-launch monitoring and adjustments
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Tech stack

Built on production-grade tools.

Automation Layer

n8nMakeZapierCustom Node

AI Layer

ClaudeGPT-4Embeddings

Enrichment

ClearbitApolloLinkedIn Sales Navigator

CRM / Notification

HubSpotSalesforceSlackGmail

Stack varies based on your existing tools — we work with what you have.

Variations

Other ways we build this.

Lite

Single source, single CRM, no AI scoring. Good for SMBs with simple sales motions.

Most common

Standard

Multi-source, AI scoring, full notifications. Most common scope.

Enterprise

Multi-region routing, custom ML scoring, integration with proprietary systems.

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Get started

Stop losing time. Start tomorrow.

Book a free 30-minute call. We'll map your current process and show you exactly what we'd automate first.